Competitor Analysis
As part of Search Engine optimization (SEO) strategy, an awareness of competing sites is to be maintained keep up the competitive edge. Searchune's SEO service offers a competition analysis report that will help your company gain that competitive edge in search engines of which competitors are reaping the benefits right now.
Our SEO professionals will conduct an in-depth study of your online competitor's search engine positioning techniques & tactics and compare your current position on search engine with that. This process includes a comprehensive analysis of your competitors' website taking stock of the website structure, the keywords & keyword phrases being used, the link popularity status etc. This will in turn provide clues to what further changes, if any, are to be made in your website to gain as well as maintain the premier position in search engine rankings.
Searchune's competition analysis consists of:
- Competition Analysis
- Competitor's online presence
- Competitor's website structure
- Comparison of Search Engine positioning and placement
- Keyword & keyword phrases Analysis
- Link Popularity Analysis
- Industry and Target Market Analysis
In our in-depth competition analysis we cover both On-site factors & Off-site / External factors to analyze your competitor's strength & weakness.
Onsite factors that we consider mainly in analyzing Search Engine competition are:
- Page Title
- Meta Tags (Key Word Meta Tags, Description Meta Tags)
- Keywords & Keyword density
- Web page Contents
- Website Structure (Search Engine Friendly)
- Images & Heading Tags
- HTML & CSS Validation
- URLs
- Internal linking structure
Off-site Factors or External Factors includes:
- Link Popularity
- Quality of Incoming links (One-Way Links & Reciprocal Links)
- Page Rank (Google Page Rank & Alexa Page Rank)
- Anchor texts
An authentic competition analysis report identifying yours as well as your competitor's strengths & weaknesses on Search Engines will be submitted.
|
